our story


The Beauty Parlor started as a dream...a small glittering ember in the heart of a strong willed woman, that quickly sparked into a wildfire. 

Many people have the dream of starting their own business... for your dreams to become a reality, you have to be nothing less than a hard worker and that’s exactly what Ashley set out to do, as her efforts have truly paid off!
The Beauty Parlor Salon & Boutique is nestled into the historical downtown of Macclenny, Florida. 

What started as a corner store front in August of 2016, offering a salon of three stylists and only a small handful of clothing and jewelry has blossomed into what we now consider our home... 

Fast forward to August of 2018, the second year anniversary of The Beauty Parlor... the small corner store front expanded into two store fronts! Today, The Beauty Parlor hosts a staff of eleven beautifully talented ladies that I consider family, my sisters... 

We are a full service salon offering master color & cutting specialists, Brazilian blowouts, top notch extensions (fusion, tape-in, hand-tied), and our newest addition “The Spa Room” offering many different lash services, eyebrow micro blading, and waxing. 

Our salon proudly provides an entire range of hair care lines we are educated on & stand behind!
The Beauty Parlor Boutique, right next door to The Salon, offers a rainbow of beautifully selected items for the home, body, mind, & soul. Our hand chosen clothing and accessories are often never repeated to keep your finds uniquely special to you! We carry petite to curvy sizing to fit almost every beautiful body shape.

A wise woman once said, 

“the past is your lesson, the present is your gift, and the future is your motivation.” -

We are beyond happy to share this journey with each of our supporters. This is the story of how we came to be.. but this is only the beginning.